Putting the F in Culture – Webinar

A couple of weeks ago Jeremy was invited onto the Fully Human webinar by Kate Billing, Founder & Creative Director, Blacksmith.

In this one hour webinar, we discuss:

  • how The Emotional Culture Deck came into being
  • emotion as the missing link in organisational culture
  • using unpleasant emotions as a tool for self-awareness and personal growth
  • fearing our own emotions and those of others, like a bomb that could go off at any moment
  • the importance of developing a deep and wide emotional vocabulary
  • the cathartic and connecting power of emotionally-centred conversations
  • reciprocity, vulnerability, and emotional courage
  • group affect, emotional contagion, and leadership responsibility
  • the power of using ‘a game’ to facilitate emotionally-centred conversations: vocabulary, transference, the familiarity of using cards, and holding things lightly; and
  • how little nudges and micro-moments create trust and psychological safety.

A 3-minute read and 1-hour...

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Hack the deck – 7 ways to use The ECD with families

As we went into Covid-19 lockdown here in New Zealand a couple of months ago, we faced the reality of a new way of family life. Leading up until this point in time, we had been hearing so many heart-warming stories about people using The Emotional Culture Deck with their families. These stories have helped us feel very humbled and proud of what this little deck of cards can achieve. And when lockdown hit we wondered how the ECD might help families face the uncertain times ahead.

2. Chloe Consedine_Kids Peter De Boer.jpeg

So we swiftly hatched a plan to send out 100 Emotional Culture Decks to families around the world for free, to give them a chance to play and experiment with the game and hopefully generate a conversation that helps children and parents thrive in their family environment. 

The method is slightly different, but the goal is the same. Use the Emotional Culture Deck to foster as a communication channel between humans, making a tricky conversation just a little bit easier.  

Using the...

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Change Leadership Workshop for KPMG Enterprise


“Change is not a decision of the mind but of the heart”

We recently designed an Emotional Culture Deck change leadership workshop for 60 KPMG Enterprise leaders here in New Zealand.

Eva Perrone, Innovation Manager at KPMG Private Enterprise shares just how well The Emotional Culture Deck was received at a change leadership workshop with 60 KPMG leaders from around New Zealand.

“The workshop not only opened up communication channels but provided connection and created a safe space for deep and meaningful conversations. Following the two hour session, KPMG leaders were eager and ready to take the cards back to use with their own teams and clients (and some already have!).

Eva is looking forward to continuing her journey with ‘riders & elephants’ as the company integrates the deck and associated tools into their everyday work.

The team is now going to focus on how they can all upskill and reap the benefits that come from pouring energy into the...

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Post Covid-19 Growth

How will you bounce back when we come out of lockdown?

How might you adapt and grow when we’re finally able to emerge from Covid-19? Try this conversation with your teams. Start in the top left. Then move to the top right. Then bottom left. And finish with the bottom right.

Click here to download the free worksheet below with instructions on how to facilitate this conversation with your teams.



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The Wellbeing Deck (prototype)

A card game about being ourselves - human, productive, and connected - however we are.

It’s hard to talk about emotions sometimes. Especially at work. What if we made the conversation easier and more empathetic?

The Wellbeing Deck is a tool for building simple, usable strategies that help you:

  • Understand your unique wellbeing patterns

  • Feel equipped to shift out of hard feelings as well as maintaining good wellbeing

  • Create pathways to receive and ask for support.

The Wellbeing Deck is designed with Tamara Buckland in partnership with riders&elephants, and now in the prototype testing stage and will be released in 2021.

We’ve partnered with Tamara Buckland to design The Wellbeing Deck

Tamara is the co-designer of The Wellbeing Deck. She’s strongly committed to helping wellbeing and mental health shift from ‘them’ to ‘us’ discussions in the workplace.  

Tamara has worked with NZ startups and technology companies...

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How do we create more meaning in our work?

When we nudge our people to think about how their work helps others, we help them find greater meaning in their work. And to help our people find greater meaning in their work, we need to nudge them to think about how their work helps others. 

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Hurricanes Rugby Pre Season Emotional Culture Deck Workshops

Yesterday we took another leap forward on The Emotional Culture Deck journey with The Hurricanes Rugby squad.

It was such an honour taking this group of elite athletes through The Emotional Culture Deck. As a former professional athlete, I know how difficult it is to open up and talk about emotions and feelings in a team environment. But yesterday we broke the mould and had 40 male professional athletes explore what they want to feel and not feel this upcoming season.

The majority of conversations in teams, whether corporate or sports, revolves around cognitive culture and expected behaviours. But that's only half the conversation. Exploring desired and undesired emotions create connection, empathy and understanding.

Sport (and life) is by nature an emotional game. Elite sport and high performance are all about 'feeling' – both physical feelings like how the ball or bat feels in your hands. But also inner feelings. Our emotions and feelings govern how we perform on and off...

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#thecxdeckchallenge – Unlock The CX Deck Toolkit for free

We've designed The CX Deck Toolkit which has a bunch of bonus PDF resources and a workshop plan that complement The CX Deck.

To unlock The CX Deck Toolkit and get access to the resources we've designed, all you need to do is complete #thecxdeckchallenge. 

Your challenge is to play the game and define what you want your customers to feel and not feel and then share what you uncover on LinkedIn.

Click here to download #thecxdeckchallenge canvas and instructions.

The image above is an example of what you need to share on LinkedIn to unlock The CX Deck Toolkit


The CX Deck Toolkit currently comprises of five resources that'll give you further inspiration for using The Customer Experience Deck:

  1. CX Deck 'Moments that Matter' Canvas
  2. CX Deck Persona Canvas
  3. CX Deck Workshop Plan (for up to 15 people)
  4. CX Deck Steps 8&9 Worksheets
  5. Ful CX Deck Hi-Res PDF

Our goal is to keep adding to this toolkit as we create new resources and uncover new...

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Why Emotion Matters in Customer Experience

Chasing customer satisfaction has turned into an expensive, one-dimensional arms race. But there’s another way, an approach to engaging with people that’s more human and more profitable at the same time.  

You likely know the gospel about customer experience: that your organisation needs to be built around it in order to survive, or at least to grow organically. Following the lead of the most valuable company in the history of the world, everyone from retail stores to government departments are investing huge amounts of time, energy, and money in trying to optimise their end-to-end customer journeys. Every touchpoint comes under scrutiny. Vast analytic engines are deployed.   

This is not a bad thing. Customer experience is indeed foundational in a world where price and product are increasingly commoditised. But the investments are sometimes misdirected, for a tragically simple reason:  


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#thecxdeck successfully funded on Kickstarter

We feel incredibly humbled and grateful for all the support from all our backers and the team we worked with to successfully fund and launch The Customer Experience Deck on Kickstarter a couple of months ago (check out the campaign here).

Apart from all the people who backed the campaign – there are a few people we really want to thank for their help to bring The CX Deck to life.

Couch Kumara and Finn O'Connor are simply the easiest and most down to earth videographers going around, Chris Warne from ADNA breathed life and energy into The CX Deck through his audio brand work, Colin Rowsell from Man on Fire helped us articulate and voice our ideas. Bonnie Beattie captured Meritxell Gràcia's beautiful design which helped form the heart of this whole project!

We're not sure this project would have the same impact without all the work from these talented people.

We can't thank them all...

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