Let’s be honest. Most organisational values don’t work.

They’re often written in boardrooms, crafted from generic words, and disconnected from how people actually feel at work. Too often, values are cognitive and conceptual. Designed from the head, not the heart. And when that happens, they fail to move people. They become wallpaper.

At R&E, we’ve always believed that emotions sit at the heart of performance, connection, and culture. So we decided to flip the traditional model on its head.

Instead of starting with values and hoping people behave in ways that bring them to life, we begin with how we want people to feel.

That’s where the Emotional Values Design method was born.

Why Emotions First? 

We created this method because we saw a missing link: the emotional thread that connects employee experience and stakeholder experience. If you want people to feel something when they engage with your organisation, your people have to feel it first.

Inspired by leaders like Mel Howe a...