When Krisrian Colegate first picked up The Emotional Culture Deck, he wasn’t joining a culture initiative he was starting one.

As General Manager at a 17-site manufacturing and construction business, Christian has spent the past two years quietly embedding emotional culture into the everyday fabric of his organisation. From toolbox talks and safety rituals to leadership development and change management, he’s led one of the most powerful and sustained ECD journeys we’ve seen.

In this video, you’ll hear highlights from Kristian's story of how he used The ECD in a male-dominated industry, and what’s shifted across leadership, performance, and safety. 

Before we even dive into Kristian’s story, here’s what changed:

• 🔻 40% reduction in lost time injuries

• 🔺 Higher team engagement where leaders talk about emotion

• 🔻 Lower turnover in branches using The ECD

• 🔺 Improved safety reporting

• 📊 Emotional culture now tracked across 360s, retention, and leadership assessmen

  ...

What does it take to create an unforgettable customer experience? 

For BurgerFuel, it wasn’t just about great food—it was about how customers feel the moment they step into a store. Leading this transformation was ECD Practitioner Mel Howell, who designed and delivered the largest-ever hybrid project for the Customer Experience & Emotional Culture Deck in the world.

In 2020, Mel launched a game-changing customer and employee experience programme across 50+ BurgerFuel stores in New Zealand. Her approach blended The Emotional Culture Deck with the Customer Experience Deck, helping store leaders design unique in-store cultures that drive customer engagement, employee satisfaction, and business success. 

The Challenge: Creating Consistent Yet Unique Customer Experiences 

Post-COVID, BurgerFuel recognised that customer experience would be the key differentiator in a competitive hospitality market. But how do you create a customer experience that feels authentic, not scripted? And how do...