Sole Landscapes & The Emotional Culture Deck

success story Oct 10, 2022

"I never would have expected to have operational procedures based on emotions. That was because we decide to put our people first and what they wanted to do and that came about organically from the process we went through using The Emotional Culture Deck." – Jono Sole, Managing Director Sole Landscapes.

Watch the full F-word Conversation below with Jono Sole and learn about his journey to build a high--performing and human culture built from emotions up.

Last year Sole Landscapes experienced a significant period of growth. They quickly identified they needed something to help them improve and solidify their culture.

"Our goal was to understand more about what we're about and how we can continue to develop our people. After the first day with The ECD it was immediately apparent we made the right decision to begin our journey with The ECD. It was a really rewarding day and was extremely beneficial, and the flow-on effects from what we...

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Finding emotional motivators using jobs-to-be-done customer interviews by Hostile Sheep

The following article was written by Jordan Julien, Founder of Hostile Sheep, User Experience and User Research consultancy in Toronto, Canada.

I got early access to the Customer Experience Deck from Jeremy Dean. After remixing his deck with the Hostile Sheep approach to Jobs-to-be-done, I supported his Kickstarter and got 5 decks.

The big news: I completed two studies using the new approach and it's fantastic.

Those familiar with JTBD know how rational the whole process is. Customers understand rational, logical questions. They're great at telling rational, logical stories. The problem is uncovering emotional needs or desired emotional states. We all know emotion plays a major role in hiring (or firing) products.

The Customer Experience Deck has been instrumental in uncovering these emotional needs and desires. It's been a fantastic tool when conducting customer interviews, so I wanted to share how Hostile Sheep has used it.

I’ve been a huge...

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Canteen and riders&elephants team

How the Emotional Culture Deck helped the youth leadership team from the CanTeen’s Hawkes Bay branch

Young people don’t expect to come face to face with cancer, but they do. Cancer is terrifying for anyone, but for a young person already dealing with what life is throwing at you, cancer – your own or that of a family member – is an unexpected curveball.  Dedicated to supporting young people 13-24 come to grips with the emotional and practical toll of cancer, CanTeen gets it.

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Earlier this year during one of the Hawke’s Bay branch’s leadership meetings, CanTeen Youth Support Coordinator Kerrie Waby added an agenda item: How to help young people emotionally open and discuss what they felt when they were first diagnosed with cancer.

The opportunity to support CanTeen had come about after meeting with Anthony Gouder from the Hawkes Bay Regional Council during the previous month. Anthony had signed up to test one...

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