Why We’re Shifting the Language

When I first launched The Emotional Culture Deck back in 2017, I called it a tool. A game, even. Something that helped people discuss their feelings at work in a way that felt human, not forced.

And it worked. The simplicity of the deck helped teams open up. It got leaders listening. It made emotion a safe thing to talk about.

But over the years, something bigger happened.

People started using it again. And again. They built rituals around it. They used it to design culture. To lead teams. To manage change. To reshape stakeholder experiences.

They weren’t just playing a game. They were working a system.

Why It Matters Now

The more this work has spread, the clearer the pattern became.

The people creating real, lasting impact weren’t just using the deck as a one-off tool. They were using it to embed new ways of relating, leading, and designing how people feel at work.

The Emotional Culture Deck has gone beyond a deck of cards. It's still at the ...