Eva was an Innovation Lead. Not a facilitator. Not a coach. She had a big change to carry her leaders through, and she'd never run the Emotional Culture Deck before in her life.

She didn't wait to become an expert. She picked up the deck, she picked up the workshop, and she ran it herself. Sixty leaders. Seven offices. Her first time.

I feel that's the part worth sitting with. Not that it worked, though it did. That she was the one who ran it. Most change work hands you a plan and a consultant to deliver it. This was a leader, standing in her own room, asking her own people one honest question.

The conversation almost everyone skips

Most change work hands you a plan. Almost none of it asks how your people need to feel to come through the change well.

We spend the energy on the announcement. The all-hands, the slides, the order of the message. And then we wonder why the plan meets resistance, or quietly stalls. Change doesn't fail because of the plan. It fails because of how people...

— and the story behind the tool
- by Jeremy, R&E Founder

Whether you're starting a new role, leaving a job, welcoming a child, navigating a restructure, or facing something you didn't expect — transitions are emotional.

You're not who you were. But you're not yet who you're becoming.

That in-between space is uncomfortable. And most of us try to rush through it, suppressing or ignoring the emotions, and instead focus on the rational side of change: logistics, plans, process.

All the while, our emotional response dictates how we actually navigate the shift.

Where this tool came from

My wife Becky and I struggled for four years with infertility. We eventually had our first baby, Izzy, on our third & last round of IVF.

We went from the despair of thinking we would never have children — to having three babies under 2.5 years old.

I designed the ECD Transitions Handbook to help Becky and myself navigate these life-changing transitions we went through over that period.

It's incre...

We’re thrilled to announce the launch of our ECD Emotional Change Strategy Course, the first of three brand new, next-generation ECD Specialist Courses set to be released over the next nine months. This course marks a new chapter in emotional culture design, offering a completely new approach to helping leaders and teams manage change by recognising and shaping the emotions at play – for themselves and the people they serve.

Why Emotional Change Strategy?

Change is inevitable in every organisation, but how we manage the emotional impact of change can make all the difference. Whether it’s a shift in leadership, restructuring, or navigating an evolving marketplace, the way people feel about change has a direct impact on its success. The ECD Emotional Change Strategy Course equips leaders with the tools and insights they need to guide their teams through the emotional landscape of change, ensuring that transitions are not only smoother but more meaningful.

Harnessing Collective Emotion...