Most leaders were never taught how to talk about emotions at work. That’s why even good cultures can crack.

We designed The Emotional Culture Deck to fix the part of culture that’s ignored. The emotions of workplaces.

Over 500,000 people in 70+ countries are using The Emotional Culture Deck to master their emotional cultures. Personally. Collectively. Professionally. 

Get the Deck Free Now & Feel How it Works → ★★★★★ 4.6

What ignoring emotion really costs

Silence. Mistrust. Turnover. Underperformance.
These are the hidden costs of ignoring emotional culture.

Wharton research proves it: emotions drive behaviour. Behaviour drives culture. Culture drives performance.

Most leaders focus on values and strategy but skip emotion. That’s like building a house without a foundation. It will crack.

 

Simple to use & Impossible to ignore. We’re here to rehumanise work. 

The Emotional Culture Deck is quickly becoming the world's most widely used culture system & the most human. No corporate jargon. No off-the-shelf theory. Just real-world conversations about how people and teams need to feel to perform at their best.

Ready to start changing how your people feel & perform at work?

Pick the pack that fits your world, from a single leader to a small team to a global rollout. Every pack comes with the tools you need to make the shift stick.

Solo Pack
(1 Deck)
Start now – 99 USD
Duo Pack (2 Decks
+ Starter Kit) 
Start now – 149 USD
Team Pack (5 Decks 
+ Starter Kit) 
Start now – 349 USD
Studio Pack (12 Decks 
+ Starter Kit) 
Start now – 649 USD

Now in 12 languages, so you can lead this shift across the globe.

You can now purchase The Emotional Culture Deck in 12 translated editions, including Spanish, Arabic, Dutch, French, and more.

Get Started with Translated Editions →

Scaling the change? We offer bulk packs for big teams.

Running a large workshop or equipping multiple teams? We offer special pricing for bulk orders of 24 decks or more.

See bulk order pricing →

This isn’t a theory. It works.

The Emotional Culture Deck will help you drive bottom-up change about what really matters by creating face-to-face conversations about culture and leadership. Some of the world’s biggest and most successful cultures trust this sanely simple yet powerful and flexible tool to nudge vulnerability, build empathy, create connections and foster trust within any team.

★ 4.6 Rating | 1500+ Verified Customer Reviews →

Why Leaders Choose The Emotional Culture Deck

Across 70+ countries, leaders are using The Emotional Culture Deck to flip the way they approach culture, leadership, and performance.

It works because it gives people the language to express how they feel and how they want to feel, so they can build psychological safety, connection, and performance together.

Watch this short video to hear how it’s helping teams rehumanise the places they work and live.

Trusted by 1,500+ organisations in 70+ countries & Backed by research from Wharton.

In the hands of thousands of leaders, The ECD has helped drop lost time injury rates by 40% in heavy industry. Increase psychological safety in high-pressure sectors. Build trust in teams from healthcare to sport.

See success stories →

Proof that emotions drive performance & culture

Read the research →

From Cards to Culture Change

  1. Pick your setting: Team meeting, leadership session, workshop, or one-to-one.

  2. Play the cards: Surface the emotions your people need to feel to succeed, and the ones holding them back.

  3. Turn insight into action: Design rituals, norms, and behaviours that make the right feelings real.

  4. Embed the shift: Keep the conversation alive and watch culture change.

You don’t need to be a facilitator or HR expert. You just need to follow the steps (or maybe not) and let your people lay their cards on the table and let them do the talking.

Turn Cards into Culture Change Today →

Choose Your Path & Where You Start

Your starting point matters. Whether you’re leading a team, shifting a culture, driving change, or engaging stakeholders, there's a course designed to start where you are. Whether you’re growing culture inside your organisation or supporting others as a coach or consultant, this is the right time to build your emotional culture practice. 

Each of our courses counts equally as your first step to becoming ECD Certified. Complete any course, earn your Practitioner Badge, and unlock access to the ECD Consultant Development Programme to level up your certified level and status.

Explore our courses now →
 

Thousands of leaders & 
A shared belief. Emotions first.

Join the only global community challenging the way culture is built. Thousands of leaders across 42+ countries in our community are already shaping emotional cultures that make work human. When you join, you don’t just get tools and a system, you get connection, coaching, and a place to share the wins and challenges of doing culture differently.

Learn about our community →
 

Look who’s talking

Melissa Cantell –
Chief Operating Officer

"I had some very experienced people telling me that this was the most meaningful leadership conversation they've ever had in their career." 

Read more >
Richard Gilhooly –
GM People, Safety & Wellbeing

"The Emotional Culture Deck is a powerful way to make empathy a key part of how you deliver success."

Read more >
Eva Perrone –
Innovation Manager

"Such an awesome experience. People found it really engaging and naturally opened up conversations that we haven't had before."

Watch more >

Culture without emotion isn’t culture. 

Stop avoiding the real conversations. Start shaping the way your people feel, perform, and belong.

Download the Deck & See How It Works →

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Begin your journey to ECD mastery. Start free now >