Most leaders were never taught how to talk about emotions at work. Thatâs why even good cultures can crack.
We designed The Emotional Culture Deck to fix the part of culture thatâs ignored. The emotions of workplaces.
Over 500,000 people in 70+ countries are using The Emotional Culture Deck to master their emotional cultures. Personally. Collectively. Professionally.Â
Get the Deck Free Now & Feel How it Works â â â â â â 4.6What ignoring emotion really costs
Silence. Mistrust. Turnover. Underperformance.
These are the hidden costs of ignoring emotional culture.
Wharton research proves it: emotions drive behaviour. Behaviour drives culture. Culture drives performance.
Most leaders focus on values and strategy but skip emotion. Thatâs like building a house without a foundation. It will crack.

Simple to use & Impossible to ignore. Weâre here to rehumanise work.Â
The Emotional Culture Deck is quickly becoming the world's most widely used culture system & the most human. No corporate jargon. No off-the-shelf theory. Just real-world conversations about how people and teams need to feel to perform at their best.
Ready to start changing how your people feel & perform at work?
Pick the pack that fits your world, from a single leader to a small team to a global rollout. Every pack comes with the tools you need to make the shift stick.
Now in 12 languages, so you can lead this shift across the globe.
You can now purchase The Emotional Culture Deck in 12 translated editions, including Spanish, Arabic, Dutch, French, and more.
Scaling the change? We offer bulk packs for big teams.
Running a large workshop or equipping multiple teams? We offer special pricing for bulk orders of 24 decks or more.
This isnât a theory. It works.
The Emotional Culture Deck will help you drive bottom-up change about what really matters by creating face-to-face conversations about culture and leadership. Some of the worldâs biggest and most successful cultures trust this sanely simple yet powerful and flexible tool to nudge vulnerability, build empathy, create connections and foster trust within any team.
Why Leaders Choose The Emotional Culture Deck
Across 70+ countries, leaders are using The Emotional Culture Deck to flip the way they approach culture, leadership, and performance.
It works because it gives people the language to express how they feel and how they want to feel, so they can build psychological safety, connection, and performance together.
Watch this short video to hear how itâs helping teams rehumanise the places they work and live.
Trusted by 1,500+ organisations in 70+ countries & Backed by research from Wharton.
In the hands of thousands of leaders, The ECD has helped drop lost time injury rates by 40% in heavy industry. Increase psychological safety in high-pressure sectors. Build trust in teams from healthcare to sport.

Proof that emotions drive performance & culture
Wharton Business School research proves what weâve been saying for years. Emotions drive performance. The evidence shows that the emotional culture of an organisation influences employee satisfaction, burnout, absenteeism, teamwork and team performance, and ultimately financial performance. Within your business, The Emotional Culture Deck is a powerful and proven tool for coaches, consultants and leaders looking to flip their culture and leadership in a way that will engage even the most cynical participants.Â

From Cards to Culture Change
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Pick your setting: Team meeting, leadership session, workshop, or one-to-one.
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Play the cards:Â Surface the emotions your people need to feel to succeed, and the ones holding them back.
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Turn insight into action:Â Design rituals, norms, and behaviours that make the right feelings real.
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Embed the shift:Â Keep the conversation alive and watch culture change.
You donât need to be a facilitator or HR expert. You just need to follow the steps (or maybe not) and let your people lay their cards on the table and let them do the talking.
Turn Cards into Culture Change Today âChoose Your Path &Â Where You Start
Your starting point matters. Whether youâre leading a team, shifting a culture, driving change, or engaging stakeholders, there's a course designed to start where you are. Whether youâre growing culture inside your organisation or supporting others as a coach or consultant, this is the right time to build your emotional culture practice.Â
Each of our courses counts equally as your first step to becoming ECD Certified. Complete any course, earn your Practitioner Badge, and unlock access to the ECD Consultant Development Programme to level up your certified level and status.
Explore our courses now âThousands of leaders &Â
A shared belief. Emotions first.
Join the only global community challenging the way culture is built. Thousands of leaders across 42+ countries in our community are already shaping emotional cultures that make work human. When you join, you donât just get tools and a system, you get connection, coaching, and a place to share the wins and challenges of doing culture differently.
Learn about our community âLook whoâs talking

Melissa Cantell â
Chief Operating Officer
"I had some very experienced people telling me that this was the most meaningful leadership conversation they've ever had in their career."Â

Richard Gilhooly â
GM People, Safety & Wellbeing
"The Emotional Culture Deck is a powerful way to make empathy a key part of how you deliver success."

Eva Perrone â
Innovation Manager
"Such an awesome experience. People found it really engaging and naturally opened up conversations that we haven't had before."
Culture without emotion isnât culture.Â
Stop avoiding the real conversations. Start shaping the way your people feel, perform, and belong.
Download the Deck & See How It Works âFollow us on Instagram
@ridersandelephants