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Emotional Culture Deck.

See for yourself why The Emotional Culture Deck is changing how people and teams flip and master their emotional cultures. Our free PDF version is a simple, no-obligation way to cut and care. Download the ECD PDF now and freely play. Available in nine languages: English, te reo Māori, Spanish, Italian, Arabic, Filipino, Traditional Chinese, French, and German.

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The Deck, the whole Deck and nothing but the Deck

Our free Emotional Culture Deck PDF version includes everything you’d get in the physical Deck. All the cards. All the emotions. All the simplicity. All you need to bring it to life is a printer and a pair of scissors. Download. Print out. Cut up & Play. The ECD PDF is available in nine languages: English, te reo Māori, Spanish, Italian, Arabic, Filipino, Traditional Chinese, French, and German.

Here’s what you’ll notice immediately


The more you play, the more you’ll realise how this insightful Deck of emotions puts you in touch with how you really feel and what your team need to succeed. Time after time, people have told us that downloading The Emotional Culture Deck PDF opened them up to new levels of awareness that transformed the way they work (and live).

It’s accessible

It’s supportive

It’s absorbing

Designed to work

Setting up your Emotional Culture Deck is straightforward. There are no rules and infinite possibilities. Clear some space. Make some time. Learn some tips and tricks. Then jump in and see for yourself what happens.

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A sanely simple card game to rehumanise the workplace

The emotional culture of an organisation influences employee satisfaction, wellbeing, burnout, teamwork, and even hard measures such as financial performance and absenteeism. But organisations (and leaders) often don’t talk about emotion. Many lack confidence in their ‘soft skills’. The ECD helps you flip that conversation. It’s a simple card game toolkit that helps leaders uncover what truly motivates their people, and map desired team culture. As empathy, connections, and trust develop, results go up - and your people advice proves its value yet again.

Start your journey to mastery.

The ECD PDF is a great way to appreciate what you can do with your Emotional Culture Deck. But, as with most things in life, the magic starts when you take the next step. If you want to keep all the goodness of The Emotional Culture Deck to yourself at this stage, invest in a pack and take your commitment to a more emotionally connected life to the next level.

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Our ECD Online Masterclass Course.

You’ll learn a lot about the Deck and about yourself on your own. But when you’re ready to take your understanding to the next level, you’ll want to enrol in the ECD Online Masterclass Course. Completing this Course will mean you become an ECD Qualified Practitioner and join our global Elephant Rider Community. You’ll be ready to run workshops at your workplace and with your clients. And of course, you’ll have access to our hugely supportive communities.

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Made for sharing

Once you get to grips with how The Emotional Culture Deck can change lives, it’s only human to want to play with others. With The ECD Online Masterclass Course under their belt, many of our Qualified Practitioners have introduced The ECD to their clients and workplaces. But you can also use the Deck with your friends, family, team-mates and in clubs and communities.

What you’ll quickly find, as you involve more people, is that The Emotional Culture Deck is very, very good at sparking human conversations in all sorts of situations. We have a full range of Deck packs for you to share the love – from our Duo Pack through to our Studio Pack and even more …

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Flip your world for free. 

If you want to understand why so many people have flipped for The Emotional Culture Deck, download your own free Emotional Culture Deck PDF version and have a play. The ECD PDF is available in nine languages: English, te reo Māori, Spanish, Italian, Arabic, Filipino, Traditional Chinese, French, German. After you download the Deck, you'll choose the edition you prefer.

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Make an emotional decision – for you

Richard Gilhooly, General Manager People, Safety & Wellbeing

"The Emotional Culture Deck is a  powerful way to make empathy a key part of how you deliver success."

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Melissa Cantell, Chief Operating Officer

"I had some very experienced people telling me that it was the most meaningful leadership conversation they've had in their career." 

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Jakub Jurkeieweiz, Agile Coach

"The deck has the power of allowing people to go in their reflections. It changes the dynamics of a team and creates unusual openness in people."

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Here’s the backstory.

Learn for yourself what prompted riders&elephants’ Founder Jeremy Dean to create this intriguing and powerful game. Originally designed to help leaders and teams forge better workplace cultures, The Emotional Culture Deck has since been adopted by hundreds of thousands of people to flip their world personally, collectively and professionally.

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Frequently Asked Questions

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