Traditionally, companies focus solely on their shared cognitive culture: values and behaviours, to guide how their people think and behave at work.
But the other critical part of how people think and behave at work is the emotional culture of a company – how people feel or don't feel at work. Because how people feel (or don't feel) drives the way people think and act.
The above is based on the work of Sigal Barsade & Olivia (Mandy) A. O’Neill. The Emotional Culture Deck is inspired by their research found in the article from Jan-Feb 2016 HBR Issue – Manage Your Emotional Culture.