The Customer Experience Deck
The CX Deck is a beautifully simple tool for better customer experience and more aligned employees. Successfully funded and launched via Kickstarter in 2019.
Get to the heart of your customer relationships
The CX Deck is a beautifully simple tool for better customer experience.
This card game can help you and your organisation become more customer-centric. It works by sparking structured conversations about who your customers are, what you know and don’t know about them, and how you want customers to feel when they engage with your business.
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Get to the heart of your CX
We designed The CX Deck because we’ve found that many organisations struggle to get to the heart of their customer relationships. The CX Deck is a simple, human way to help your teams build shared understanding and better customer experiences and relationships.
Become more customer centric
Leaders know they need to be more customer-centric. Front line teams often have great insights. But organisations struggle to understand their customers. We don’t have the right tools for understanding our customers, and we often don’t ask the right questions.
What users are saying
Our team absolutely loved using The CX Deck. It helped our team define the emotions and words to describe what Bobux delivers our customers and what we want to ensure we don't deliver.
User Experience Team
It's an incredibly useful, practical way to engage with customers. Our talented UX Crew used the deck to survey the reactions and experience of our Australian customers.
CEO SKYDIVE ABLE TASMAN
The CX Deck was a fantastic discovery! Using the cards and intentionally designed process, we were able to produce a healthy list of improvements we wanted to make to the business.